Real time thought leadership and live audience engagement
The live experience is now just another type of content as traditional notions of content converge with live experiences.
The panel will discuss a range of issues and address a number of questions:
- How have customer expectations evolved as a result of advances in other industries?
- What are the barriers to insurers taking full advantage of the growth of structured and unstructured data?
- Do new players represent a threat to incumbents or an opportunity for partnership?
- What will the impact of innovations like Internet of Things be on the traditional business model of insurers?
- What are the new customer propositions that technological change will allow insurers to offer?
Speakers
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With 16 years international marketing experience, Carolina has been working specifically in the digital media industry for 12 years, with are cord of leading digital business transformation within large organisations.
Previous to Google,Carolina led a Digital Marketing team at Direct Line Group. She has also spent approximately 5 years agency side, working with large international companies to develop their digital marketing capability and ensure innovation and technology are integral to marketing operations.